![]() But we also found that, when this music service, Spotify Premium, is enriched with other services, like Hulu and SHOWTIME, users are prepared and even willing to pay. We want to create a meaningful relationship with these potential users, many of whom are younger. college students access more premium content than ever-a “stream come true.” Q: What is Spotify Premium trying to achieve with this change?Ī: We realized that there are certain users who aren’t prepared to pay for just a music service, for a variety of reasons. ![]() We’re talking about original series, films, documentaries, sports, and more for the same low price. ![]() That’s how we decided to add the SHOWTIME streaming service to our Spotify Premium for Students plan at no additional cost. Yet we saw that it was widely successful with students, so we sought a way to offer them even more. What’s new in this bundle?Ī: Until now, our Premium for Students subscription included Spotify Premium and Hulu for only $4.99 a month. Q: Spotify Premium already has a student plan. We sat down with Alex Norström, Chief Premium Business Officer, Spotify, to learn a little more about the partnership. ![]() ![]() So whether you study to music or the sounds of silence, write essays on the difference between Hulu’s Emmy award-winning series The Handmaid’s Taleand Margaret Atwood’s novel, or unwind with SHOWTIME’s Shameless, there’s something for every student to stream. Now, in addition to Spotify Premium’s millions of songs and podcasts and Hulu’s hours of next-day entertainment content, student subscribers will also have access to SHOWTIME’s full suite of premium storytelling content. It also means an upgraded version of Spotify Premium for Students. For some, that means new backpacks, notebooks, pencils, and pens. ![]()
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